Spiritless

Spiritless

Spiritless

Spiritless

A category-defining new non-alcoholic spirit that lets you say yes to more of life’s best moments.

A category-defining new non-alcoholic spirit that lets you say yes to more of life’s best moments.

A category-defining new non-alcoholic spirit that lets you say yes to more of life’s best moments.

A category-defining new non-alcoholic spirit that lets you say yes to more of life’s best moments.

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Brand Identity
Packaging Design
Art Direction
Photography

A Kentucky-based spirits brand well ahead of the curve, Spiritless is the first reverse-distilled non-alcoholic bourbon made in America. With a team of savvy and creatively-inclined founders and followers, this NA beverage company chose a category-defining name as bold as their vision for their brand.

Built on the idea of allowing people to say ‘yes’ to more experiences (despite demanding schedules and life’s responsibilities), Spiritless provides us the flexibility to define our own relationship to alcohol. Franklyn worked to build the brand from the ground up, from the core identity, to packaging, collateral, digital and delivery. The bourbon hits the shelves this summer, look out for the next Spirit soon after.

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Voice



A charming, witty brand voice plays a huge role in helping to conveying how much MORE is possible when you say yes to Spiritless non-alcoholic spirits.

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Iconography

A critical part of connecting the more messaging-forward “Less is Yes” messaging with the heritage of the spirits category, the brand’s rich, playful, hand-drawn silhouette illustrations depict everything from ingredients, flavor notes, to the myriad “more” activities Spiritless drinkers can accomplish in a day.

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Imagery



Working with the talented Sidney Bensimon, we developed a rich, authentic photography style that emphasized the beauty of natural, organic scenes full of rich textural detail and sophisticated color.

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Launch 



To coincide with the premier of Spiritless' signature NA Spirit, Kentucky 74, we took to the streets (and screens) with a robust and scrappy launch campaign, focused on conveying the product benefit by creating moments of delight at every step of the consumer journey.

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Credits

Creative Director: Michael Freimuth
Design Direction: Scott Cress
Design: Nana Nozaki

Photography: Sidney Bensimon

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All work © Scott Cress