A Kentucky-based spirit brand well ahead of the curve, Spiritless is the first reverse-distilled non-alcoholic bourbon made in America. With a team of savvy and creatively-inclined founders and followers, this NA beverage company chose a category-defining name as bold as their vision for their brand.
Spiritless provides us the flexibility to define our own relationship to alcohol. Built on a promise of allowing people to say ‘yes’ to more experiences (despite demanding schedules and life’s responsibilities), the brand needed an identity that embraced their lifestyle-affirming mission. I worked with the Franklyn team to build the brand from the ground up, from the core identity, to packaging, collateral, digital and delivery, infusing an aspirational, motivating brand spirit every step of the way. The bourbon hits the shelves this summer – look out for the next Spirit soon after.
A charming, witty brand voice plays a huge role in helping to convey how much MORE is possible when you say yes to Spiritless non-alcoholic spirits.
A critical part of connecting the more messaging-forward “Less is Yes” messaging with the heritage of the spirits category, the brand’s rich, playful, hand-drawn silhouette illustrations depict everything from ingredients, flavor notes, to the myriad “More” activities drinkers can accomplish in a day.
All work © Scott Cress