Field Museum

Field Museum

Field Museum

Field Museum

Field Museum

A bold new brand for a leader in the scientific community

A bold new brand for a leader in the scientific community

A bold new brand for a leader in the scientific community

A bold new brand for a leader in the scientific community

Brand Identity
Campaign Design
Animation

Brand Identity
Campaign Design
Animation

On the eve of its 125th anniversary, the Field Museum wanted to put a stake in the ground as a forward-thinking leader in scientific discovery, and wanted a new brand identity to help galvanize and clarify who they are, what they do and what they stand for. The new logo and brand identity is a bold, purposeful change, helping transform the brand’s image from an aging, passive institution into an active, strong and relevant force for good. The logo includes two squares: the small square represents the fraction of the Museum’s collection on display, while the large square, the logo itself, represents the museum’s massive collection as a whole.

Selected as one of Brand New’s Top 10 Best Reviewed of 2018.

ScottCress_Field_OldLogo
ScottCress_Field_NewLogo
Logo-Zoology
Logo-Botany
Logo-Geology
Logo-Anthro
8-letterhead_ensemble
16-brochures
17-InTheField_Working
15-postcards
ScottCress_Field_Swag_1
ScottCress_Field_Swag_2
ScottCress_Field_Swag_3-1
ScottCress_Field_Swag_4
ScottCress_Field_Swag_5
ScottCress_Field_Stationery_1
Rectangle-20
12-CIP_02
11-CIP_01
ScottCress_Field_Mummies_1
ScottCress_Field_Mummies_2
ScottCress_Field_Mummies_3
ScottCress_Field_Mummies_4
19-FM_MuseumWall_comp2
20-Room_Signage
22-earth_all_alone
25-BuildingWrap
Newspaper_01_Cover_hi
18-totebag2
Screen Shot 2018-06-05 at 7.18.12 AM
Screen Shot 2018-06-05 at 7.08.10 AM

Credits

EVP Design Director: Alisa Wolfson
Designers: Scott Cress, Rob Schellenberg, Natalia Kowaleczko, Kyle Poff, & the Leo Burnett DOD
Writer: Pete Lefebyre
Logo Animation: Brent Clouse

See More Work

See More Work

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All work © Scott Cress