On the eve of its 125th anniversary, the Field Museum wanted to put a stake in the ground as a forward-thinking leader in scientific discovery, and wanted a new brand identity to help galvanize and clarify who they are, what they do and what they stand for. The new logo and brand identity is a bold, purposeful change, helping transform the brand’s image from an aging, passive institution into an active, strong and relevant force for good. The logo includes two squares: the small square represents the fraction of the Museum’s collection on display, while the large square, the logo itself, represents the museum’s massive collection as a whole.
Selected as one of Brand New’s Top 10 Best Reviewed of 2018.
EVP Design Director: Alisa Wolfson
Designers: Scott Cress, Rob Schellenberg, Natalia Kowaleczko, Kyle Poff, & the Leo Burnett DOD
Writer: Pete Lefebyre
Logo Animation: Brent Clouse
All work © Scott Cress