Embarc is a three-year nonprofit program that provides community-driven, experience-based learning opportunities to low-income high school students to inspire and prepare them for college and career success. The Leo Burnett Dept. of Design was asked to completely reimagine the Embarc brand to better reflect their mission, their bold "not-a-typical non-profit" attitude, and critically, to appeal the students that benefit from the program.
Credits
EVP Design Director: Alisa Wolfson
Designers: Scott Cress, Peter Ty, Morgan Garleff
Website Developer: LBInteractive
Photography: Christina Noel
All work © Scott Cress