Complementary
Colors

Complementary
Colors

Complementary
Colors

Complementary
Colors

Complementary
Colors

An insight-driven production company focused on the collision of culture.

An insight-driven production company focused on the collision of culture.

An insight-driven production company focused on the collision of culture.

An insight-driven production company focused on the collision of culture.

An insight-driven production company focused on the collision of culture.

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Brand Identity
Art Direction
Animation

Complementary Colors creates content that captures the collision of identity and culture in entertaining and moving ways. The company was founded by Jonah Disend, who started his career in the theater as a producer and director before taking an 18-year detour as the founder of Redscout, helping to define new futures for media, technology and pop-culture brands. 



The team was tasked with bringing together both these worlds, and build an iconic identity that both distills the brand premise and serves as a platform for a broad and expressive collection of studio projects. The result, a dynamic system of colliding ‘C’ shapes, is as colorful as the name suggests.

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The Story of Two C’s

Complementary Colors is an insight-driven studio whose productions often focus on radically contrasting ideas that reveal surprising commonalities. To bring this idea to life visually, we created a dynamic system of colorful “C” letterforms that move, collide and overlap – creating moments of brilliant white “insight.”

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Credits

Design Direction: Scott Cress
Design: Scott Cress, Nana Nozaki
Art Direction: Scott Cress

Animation: Johnny Lee
Creative Director: Michael Freimuth

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All work © Scott Cress