Complementary Colors captures the collision of identity and culture through its thought-provoking and moving content. The company was founded by Jonah Disend, who started his career in the theater as a director/producer before taking an 18-year detour at the helm of Redscout, where he worked to redefine the future of media, technology and pop-culture brands.



The team was tasked with bringing together both these worlds, through an iconic identity that distills the brand premise while serving as a platform for a broad, expressive collection of studio projects. The result – a dynamic system of colliding ‘C’ shapes – was as colorful a solution as the name suggests.

The Story of Two C’s

Complementary Colors is an insight-driven studio whose productions often focus on radically contrasting ideas that reveal surprising commonalities. To bring this idea to life, we created a dynamic system of colorful “C” letterforms that move, collide and cross – creating moments of brilliant white light, visually representing that “insight.”

Credits

Creative Director: Michael Freimuth
Design Direction, Art Direction: Scott Cress
Design: Nana Nozaki
Animation: Johnny Lee, Ethan Fedele

All work © Scott Cress

scress2@gmail.com