Audible
People Principles

Audible
People Principles

Audible
People Principles

Audible
People Principles

Giving the brand’s internal brand values a bold visual form.

Giving the brand’s internal brand values a bold visual form.

Giving the brand’s internal brand values a bold visual form.

Giving the brand’s internal brand values a bold visual form.

Brand Refresh
Art Direction
Animation
Brand Refresh
Art Direction
Animation
Brand Refresh
Art Direction
Animation

Amazon's darling of all things audio, Audible has a rich history of innovation and industry leadership in tapping the power of the spoken word. Deeply invested in their local community of Newark, New Jersey, the company also seeks to provide positive impact for the people and places they live within. With Silicon Alley across the river in Manhattan, Audible needed to better articulate and project their innovative heritage, future-facing endeavors and enriching company culture to woo and retain the best and brightest employees.

I worked with the Franklyn and Audible Internal Brand team to translate the company's values, The People Principles, across a range of physical, environmental, digital and motion-based collateral – ultimately crafting an identity system that clearly communicates the ethos and approach the company takes in all things.

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Design System

To give visual form to Audible's core set of values, the People Principles, we created a set of five unique graphic icons derived and inspired by the brand's ‘chevron’ logo, and paired these with a simple, modernist typographic support system.

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Credits

Design Direction: Scott Cress
Design: Scott Cress, Kenneth Lian
Animation: Johnny Lee
Creative Director: Michael Freimuth

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All work © Scott Cress