\As the global industry leader in audiobooks, Audible has a rich history of innovation when it comes to tapping the power of the spoken word. Their dedication to excellence doesn’t stop there – they are equally steadfast when it comes to providing positive impact for their local community of Newark, New Jersey. With Silicon Alley across the river in Manhattan, Audible needed to better articulate and project their innovative heritage and enriching company culture to woo the best and brightest talent possible.
I worked with the Franklyn and Audible Internal Brand team to translate the company's values, The People Principles, across a range of physical, environmental, digital and motion-based collateral – ultimately crafting an identity system that clearly communicates the ethos and approach the company takes in all things.
To give visual form to Audible's core set of values, the People Principles, we created a set of five unique graphic icons derived and inspired by the brand's ‘chevron’ logo, and paired these with a simple, modernist typographic support system.
The People Principles were brought to life across print, digital and environmental applications – from immersive digital treatments and wheat-paste posters to stickers, zines and swag.
All work © Scott Cress